It all began with Bexters Soda Crystals, which help to reduce swelling as well as relieve aching muscles and promote overall recovery. Due to their natural composition, Bexters Soda Crystals grew and became sort after by physiotherapists, chiropractors and athletes alike. Bowen Therapists also highly regarded the product with Tom Bowen, the founder of the alternative therapy, endorsing the Soda Crystals as a natural healing remedy for relieving swollen joints and aching muscles. For over 50 years, the Bexters brand has been assisting people to help combat aches, pains, swelling, inflammation, cramping, chafing and magnesium deficiencies.
In the 2010’s Bexters undertook development of its range of application wraps which were purposely designed, in conjunction with the Soda Crystals, to aid in the relief of swelling and inflammation within joints and muscles.
2016 was a big year for Bexters as it gained formal endorsement from IRONMAN Triathlon, solidifying the brand as a go-to recovery product for some of the toughest and most enduring athletes on the planet.
Shortly after this period, the IRONMAN by Bexters performance and recovery range was launched to give athletes access to premium products in order to assist with their training and racing goals. The product range includes Magnesium Oil Spray, Chafe No More roll on and Anti Chafe Extreme balm.
In March 2019, IRONMAN by Bexters added a new recovery product to the range, Epsom Bath Salts infused with peppermint oil which are aimed at assisting athletes with muscle movement, cramp prevention and energy creation.
Bexters and the IRONMAN by Bexters range is Australian Owned and Made in Melbourne, Victoria.